Invisible to Google. Not anymore.
SA Traders had a website but no search presence — no analytics, no structured data, no sitemap, no rankings. We ran a full technical SEO audit, fixed everything, and set up the infrastructure to start ranking.
A real business with real clients — completely invisible online.
SA Traders is a Bangalore-based commercial dismantling and scrap buyback company. They serve corporate clients like Embassy Group, L'Oréal, and Landmark Group. The business runs on phone calls and referrals — but their website wasn't showing up for any of the searches their customers were making. No analytics, no structured data, no sitemap, no Google Business Profile optimisation. The site existed, but Google didn't know it.
By The Numbers
What We Delivered
Full Technical SEO Audit
Deep crawl of the Next.js 16 codebase — meta tags, structured data, images, heading hierarchy, internal linking, sitemap, performance, and accessibility. 35 issues identified and categorised by severity.
35 Fixes Deployed
Every issue fixed and pushed to production — from missing JSON-LD schemas and Open Graph tags to a 14 MB hero video compressed to 1.5 MB. Lighthouse SEO went from unmeasured to 100.
GA4 + Conversion Tracking
Google Analytics 4 installed with custom conversion events — phone clicks, WhatsApp clicks, and form submissions tracked automatically across all 14 pages. Every lead source is now measurable.
Search Console & Sitemap
Google Search Console verified, 14-page sitemap submitted, and linked to GA4. The site is now visible to Google and generating indexing data.
Google Business Profile
Profile fully optimised — categories, services, hours, photos, keyword-rich description, and NAP consistency verified. The local pack is now within reach.
Keyword Research & Baseline
40+ keywords mapped across 5 service verticals. Top 5 competitors analysed. Baseline rankings documented for 15 target keywords — the benchmark for measuring Phase 2 impact.
Fix the foundation. Measure everything. Then grow.
Most SEO providers hand you a report and a bill. We wrote the code. Every fix — from JSON-LD schemas to image optimisation to conversion tracking — was implemented directly in the Next.js codebase, tested, and deployed. Not recommendations. Deployments.
We set up GA4 with custom conversion events that track every phone call, every WhatsApp message, every quote request — automatically, across all 14 pages. No manual tagging. No third-party plugins. Clean, code-level instrumentation.
The keyword research and competitor analysis weren't generic. We mapped 40+ keywords, identified 8 quick-win opportunities, and benchmarked SA Traders against the 5 competitors actually ranking in Bangalore. That data drives the next phase.
A technical foundation that can be measured.
Every identified technical issue implemented and deployed.
A submitted, crawlable fourteen-page search footprint.